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Market Research

Dublin Airport carries out extensive market research which provides a detailed analysis of the type of passengers using the airport. In 2009 nearly 17,500 departing passengers were surveyed covering topics such as residency, nationality, purpose of journey, booking channels, booking periods, length of stay, group size, social class, and fares.  

This market research gives in-depth market intelligence on passenger behaviours at Dublin airport along with connecting passenger trends, if you would like to find out more about passenger trends at Dublin or have any particularly query on the Irish market please contact us

Passenger Profile - Purpose of Journey

"Additional holidays have increased further this year accounting for over 1 in 4 trips"

Passenger Profile – Residence

"Passengers remain largely Irish residents (predominately Dublin based) with a bias towards those aged 25 - 49 and those from higher social class."